Different ways of ICT application in the hotel industry
Abstract
Purpose: Within the research, the main issue was the identification of different ICT solutions in hotel practice, in terms of finding the optimal combination to formulate the highest quality ICT strategy, due to better market position and business results.
Design/Methodology/Approach: The subject of research is information and communication technology and its application in the hotel industry. Modern ICT solutions used in hotels in a business context have been researched, i.e., the possibilities and ways of their application in everyday work.
Findings/Results and Conclusions: Efforts were made to contribute to a better understanding of different combinations of application of modern ICT solutions in order to increase knowledge in this field.
Research limitations/Implications: The results of this theoretical research could be applied to other large hotel companies in Montenegro and the region in terms of strategic planning of ICT solutions. In addition, future research could be empirical in nature and focused on analyzing the possible link between the application of ICT solutions and hotel performance. This could provide a better insight into the business practice of hotel associations in Montenegro and the region.
Practical and/or social implications: The main goal of the theoretical research was to identify various ICT solutions that have found their application in the hotel industry, as well as their possible combinations in relation to strategic issues of management of modern complex hotel systems.
Originality/Value: This research has a significant contribution in the academic sphere, filling the gap in the part of theoretical research on the application of various ICT solutions in modern hotel practice.
Keywords
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