Qualitative research of media literacy in Serbia
Abstract
1. How familiar are citizens with the term media literacy and how do they define it?
2. Media habits of citizens/members of the surveyed target groups?
3. What is their role and contribution in the media literacy process of Serbian citizens?
4. What are the obstacles that currently exist in society and what are the recommendations for future work on media literacy of citizens?
Purpose: To compare the difference in the understanding of media literacy between civil society, the media and educators.
Method: We researched on an in-depth qualitative analysis of the audience.
Results: It does not mean that there are no media and journalists who are credible and who try to satisfy the public interest, but that it is necessary to critically examine the nature and importance of the content of all media, especially those that are available on a daily basis.
Limitations/further research: We suggest to check the applicability of the findings with additional interviews and on a larger sample, i.e., on a wider population.
Keywords
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