Chinese Tourists in Slovenia and Montenegro Preferences Characteristics and Trip Motivation
- Brez DDV: 20.46€
- Blagovne znamke Vega Press
- Šifra: BOK20160004
- Razpoložljivost: Na zalogi
This book has been compiled by several authors working on the topic of Chinese outbound tourism, in an attempt to provide at least some answers regarding the phenomena of Chinese tourists in Slovenia and Montenegro. In this book authors investigate the basic characteristics of the Chinese tourists visiting both countries and draw a comparison in order to form recommendations on how to market these destinations more efficiently. In this regard, the book will be of use for academics as well as practitioners in the field of tourism marketing and tourism planning.